The best way to describe this rub would be red and rich. With the distinctive taste of chili pepper, garlic and onion, sugar and paprika, this scrumptious spice combo is the premier way to get that perfect pop of flavor out of your red meat. It's got an extra kick and it's WAY more coarse compared to our Cow Cover rub to take your meat up an extra notch. Whether you're cookin' up T-bones, burgers or even London broils, Cow Cover HOT Coarse is the best way to get the most flavor from your beef.