Sometimes in order to win, you've got to play a little dirty. We came up with this rub designed for poultry perfection, and it was our first one to really take off.

It's got a red peppery kick that'll make you keep your cold drink close, but a brown-sugary sweetness to keep you coming back for more.

After all the replies from grill masters thanking us for giving their chicken that extra edge, we knew Dirty Bird was something special indeed.